"For me, it all starts with a visual spark that ignites the creative process within me."
Maor Cohen, Founder
For our seasonal launch campaign for the handcrafted brand, we aimed to intertwine its rich historical foundation with modern storytelling.
Our comprehensive strategy and mood board honoured the brand’s heritage while establishing a distinct Unique Selling Proposition USP to stand out in the market.
It's About Crafting a Journey, Not Just Sharing an Image on Social Media.
Service:
Growth Strategy
Concept Development
Venture Planning
New Product Rollout
Film Creation
Photography
Graphic Design
Tone of Voice
Social and Content
Email Campaigns
Creative & Marketing
Art Direction & Styling
Production
Art Direction & photography
In terms of direction, we developed two styles for the campaign. The photography, styling, and model sourcing ensured that diverse representations featured a warm, minimalist aesthetic inspired by 1970s architecture, characterised by bold geometric shapes and warm wood tones that evoke nostalgia while maintaining coherence with contemporary design.
FIlm Production
The video was filmed in a classic bar setting, capturing festive scenes that create emotional connections with viewers, while the choice of location themes added depth to our narrative. By crafting a tailored journey that evolves each season, we successfully positioned the brand for continuous connection. This comprehensive approach led to a successful seasonal launch, effectively elevating the brand’s story and fostering meaningful audience relationships.
Authentic materials and props were meticulously sourced, adding layers of depth to each scene. Every detail, from lighting setups to captivating film narratives, was carefully crafted to resonate with the audience.
Behing the scenes
Our team embarked on a journey of creativity and collaboration. It all began with style development and location scouting, setting the stage for a rich visual narrative. Models were guided to bring emotions to life, showcasing the brand’s craftsmanship through thoughtfully curated outfits.
Social media
We believe graphics can become a powerful catalyst for engagement and authenticity. Embracing user-generated content adds a personal touch, inviting clients to join the brand’s journey. By prioritizing authentic design, brands can forge lasting connections that resonate deeply, transforming trust into a vibrant community tapestry.